Project Description

ALMA|Soul Imports, founded by Patty McCormack, is a line of handcrafted clothing, accessories, and home decor made from hand loomed fabrics and yarns by artisans from Fair Trade cooperatives in the Andes of Peru. She wanted a website to sell her products online for retail and wholesale, so we designed an eCommerce website in Shopify, a web management system that integrates secure payment processing, order fulfillment, and password protected customer accounts. We created a brand identity from Patty’s vision and incorporated it into the graphic design of her fashion look book, email marketing campaigns, and multiple social media marketing campaigns on Facebook, Pinterest, Twitter, and Instagram.